AI search optimization services that put your brand in the answer
GEO and AEO services for brands that want to be mentioned, cited and recommended when customers ask ChatGPT, Gemini, Perplexity and Google's AI. Strategy, execution and measurement from a strategist who has run these programs for an enterprise brand.
What are GEO and AEO services?
Quick answer
What are GEO and AEO services?
GEO (generative engine optimization) and AEO (answer engine optimization) services help a brand appear in AI-generated answers. The work combines prompt testing, answer-first content, entity and citation building, and measurement, so AI tools mention, cite and link to your brand.
Customers increasingly ask AI tools for recommendations instead of scrolling through search results. Generative engine optimization is the practice of earning a place in those answers, and answer engine optimization applies the same thinking to direct-answer features like Google's AI Overviews.
This work builds on SEO rather than replacing it. Google's own guidance on AI features and your website confirms that strong SEO foundations still matter for AI Overviews and AI Mode. My AI search optimization services start from those foundations, then focus on the signals AI tools rely on.
What's included in my AI search optimization services
AI visibility audit
A baseline of where your brand appears today, where competitors win and why. See the AI visibility audit.
Prompt research and testing
Prompt libraries built from real customer questions and query fan-outs, tested across ChatGPT, Gemini, Perplexity and Google AI.
Answer-first content
Service pages, articles and FAQs rewritten so AI tools can quote them: direct answers, echo blocks and structured data.
Entity and brand consistency
Your brand name paired with the products and topics you want to own, everywhere you're mentioned.
Digital PR and citations
Placements, directory listings and roundups on the sites AI tools cite. See the directory program.
Measurement and dashboards
Mention rate, citation rate and AI share of voice, tracked monthly. How I measure AI share of voice.
How a GEO and AEO engagement works
- 01
Audit
Benchmark your visibility in AI answers and search against the competitors that matter.
- 02
Strategy
A prioritized roadmap across content, entities, technical SEO and digital PR.
- 03
Execute
I run the work, or coordinate your writers, vendors and developers.
- 04
Measure
Monthly reports on mention rate, citations, share of voice and leads.
Results from real AI search programs
Who these services are for
- Brands already investing in SEO that want the same visibility inside AI answers.
- Large organizations that need frameworks, dashboards and reporting. See enterprise SEO & GEO.
- Small businesses and startups that want to be the business AI recommends. See small business SEO & GEO.
- Agencies that need a GEO specialist for client work. See SEO services for agencies.
Frequently asked questions
How is GEO different from SEO?
SEO aims to rank your pages in search results. GEO aims to get your brand mentioned, cited or recommended inside AI-generated answers. GEO builds on SEO, because AI tools often draw on sites that already rank well. My beginner's guide to GEO explains the difference.
How do you measure results in AI search?
With structured prompt testing tracked over time: mention rate, citation rate, link inclusion, share of voice and prompt visibility. See how I measure AI share of voice.
How long does it take to see results?
Some changes can show up in AI answers within days of publication, as they did in my enterprise work. Authority built through digital PR and mentions takes longer, usually months. Measure monthly to see the trend.
Do you work on projects, retainers or contracts?
All three: one-time projects such as an audit and roadmap, monthly retainers, or contract and fractional roles inside your team.
Related services and guides
Ready to be the answer AI gives?
Book a discovery call to talk through your goals.