jen alston [1]
[1] Expertise

SEO, GEO and AEO expertise

SEO is the foundation. AI search is where it's headed. I do both, plus the design, research and measurement that tie them together, fueled by coffee and supervised by three cats.

AI visibility tracker dashboard for an enterprise prompt-testing program: 24 live placements, 7 product campaigns, 5 surfaces monitored and 80% peak AI share of voice, with a visibility matrix by platform.
GEO dashboard · client data anonymized
[2] What I do

Pick where you want to start

[01]

SEO

The foundation: technical SEO, keyword strategy, content and on-page optimization that help the right people find you in search.

SEO services · Proof: Unranked to #2 on page one

[02]

GEO & AEO

AI search optimization so ChatGPT, Gemini, Perplexity and Google's AI Overviews mention, cite and link to your brand.

GEO & AEO services · Proof: AI inclusion in under 10 days

[03]

AI Visibility Audit

A clear baseline of where your brand shows up in AI answers today, where competitors win, and what to fix first.

About the audit · Proof: How I measure AI share of voice

[04]

Enterprise SEO & GEO

Frameworks, dashboards and vendor coordination for large sites and brands with lots of stakeholders.

Enterprise SEO & GEO · Proof: 20 listings in under a month

[05]

Small Business SEO & GEO

Plain-English SEO and AI search help for local businesses and startups that want to be the one customers find.

Small business SEO & GEO · Proof: Beginner's guide to GEO

[06]

Design, UX & web

SEO-first websites, UX research and design, built to look good and get found.

See design and UX work · Proof: Harkins Snack App UX

[3] How it fits together

SEO first, then AI search

Strong SEO makes AI visibility easier: AI tools often draw on pages that already rank and on sites other trusted sources mention. So most work starts with an SEO audit and an AI visibility audit, then builds a plan across technical SEO, content, entities and digital PR. Google explains how its AI features use your website.

Want to know who you'd be working with? Meet Jen.

Not sure where to start?

Tell me your goals, and I'll point you to the right first step.

Book a discovery call