jen alston [1]
[1] SEO & AI Strategist · GEO · AEO

Make your brand the answer AI gives.

I help brands get found, cited and recommended across Google, ChatGPT, Gemini, Claude, Perplexity and AI Overviews, backed by 14+ years in SEO, content, web and paid media.

Visibility across Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot
ChatGPT answer recommending Adobe Express for hoodie design, with a source card linking to the Adobe Express custom hoodie page.
ChatGPT · Adobe Express, 2026
14+
Years across SEO, content, web, paid media and AI search
<10
Days to AI Overview and ChatGPT inclusion for priority product launches
60%
More leads in two weeks from multimedia content and A/B testing
100+
Client accounts advised each month on campaign performance
[2] Services

Ways we can work together.

Project, retainer or contract. Bring me in to set the strategy, run the program, or plug into your team.

[01]

GEO & AEO Strategy

Roadmaps that earn brand mentions, citations and product inclusion inside AI-generated answers.

New to GEO? Start here
[02]

AI Visibility Audits

Structured prompt testing across the major AI assistants to show where you appear, where competitors win, and why.

See how I measure AI visibility
[03]

Measurement & Dashboards

Dashboards that tie AI visibility (mention rate, share of voice, citation rate) to business results: ROI/ROAS, CPC/CPL, acquisition cost and customer lifetime value.

See a live example
[04]

Technical & Content SEO

Keyword and competitor gap research, schema and JSON-LD, on-page fixes and editorial programs that scale.

See a page-one ranking win
[05]

Keyword mapping & competitor research

I match your pages to the searches and AI prompts your customers use, and find where competitors are getting cited instead of you.

See how it worked for Adobe Express
[06]

SEO-First Websites

WordPress and custom HTML/CSS/JS sites and landing pages, designed to rank and built to convert.

See my web & UX work

See all my expertise →

[3] Featured work · Contracted with Adobe

An enterprise GEO program, built from the ground up.

Contracted with Adobe (via Envision), I designed the prompt-testing frameworks, prompt libraries and GEO dashboards the program runs on, and secured AI Overview and ChatGPT inclusion in under 10 days after publication for high-priority product campaigns.

Prompt testing GEO dashboards Keyword mapping Team of 9+ vendors & writers
Read the enterprise GEO case study →
AI visibility tracker dashboard from an enterprise GEO program: live placements, AI share of voice by platform and a visibility matrix across AI Overviews, ChatGPT, Gemini, Perplexity and Google
[4] How I work

Test. Build. Measure. Repeat.

01

Audit

Benchmark where you show up today in search and in AI answers, against the competitors that matter.

02

Strategy

A prioritized roadmap across content, entities, technical SEO and digital PR.

03

Execute

I run the work, or coordinate your writers, vendors and developers to ship it on schedule.

04

Measure

Dashboards and plain-English reports on mention rate, citations, share of voice and leads.

Ready to be the answer?

Available for freelance, contract and fractional engagements.

Book a discovery call