AI visibility audit: see how AI search sees your brand
Find out whether ChatGPT, Gemini, Perplexity and Google's AI mention your brand, what they say about you, which competitors they recommend instead, and what to fix first.
What is an AI visibility audit?
Quick answer
What is an AI visibility audit?
An AI visibility audit tests the questions your customers ask in AI tools and records whether your brand is mentioned, cited or linked, how it's described, and which competitors appear instead. It ends with a prioritized plan to improve your visibility.
Search rankings don't show whether AI assistants recommend you. An audit fills that gap with a clear baseline you can measure against every month.
How to improve your brand's visibility in AI search results
Most brands improve their visibility in AI search results through three levers, and the audit tells you which one matters most for you:
- Clarity: pages that answer real questions directly, with consistent brand and product details.
- Credibility: mentions and citations on the sites AI tools already trust in your category.
- Access: making sure AI crawlers can read your site and your structured data matches your content.
What the audit includes
Prompt testing
Your customers' questions tested in fresh sessions across ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode.
AI share of voice
Your share of brand mentions against the competitors you choose, per platform. See the method.
Citation source map
The pages and publications each AI tool cites in your category, and where you're missing.
Brand accuracy and sentiment
How AI tools describe your brand, products and pricing, and anything they get wrong.
Technical access check
Whether AI search crawlers can reach your site, and whether your structured data supports your pages.
Prioritized action plan
The changes most likely to move your visibility, in order, with a walkthrough call to go over the results.
Tools and methods
Every audit combines hands-on prompt testing with AI visibility tools, then cross-checks the results, because tools and manual tests don't always agree.
- Semrush AI Visibility Toolkit for prompt tracking and competitor benchmarks
- Ahrefs Brand Radar for mentions, citations and share of voice at scale
- Google Search Console's AI performance report for how your pages perform in AI Overviews and AI Mode
Who the audit is for
- Business owners who want to know whether AI tools recommend them. See small business SEO & GEO.
- Marketing leaders who need a baseline before investing in GEO. See GEO & AEO services.
- Large brands that want a benchmark across product lines. See enterprise SEO & GEO.
Frequently asked questions
Which AI platforms do you test?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Others, such as Claude or Microsoft Copilot, can be added when they matter to your customers.
Do I have to hire you to carry out the plan?
No. The action plan is written so your own team can use it. If you'd like help, I can run the work as part of my GEO and AEO services.
How is this different from an SEO audit?
An SEO audit looks at how your site ranks in search results. An AI visibility audit looks at whether AI tools mention, cite and recommend you. The two overlap, so the audit flags SEO issues too. See my SEO services for a full SEO audit.
How often should I re-run the audit?
AI answers change as models and sources change. Most brands benefit from re-testing the same prompts monthly or quarterly to track the trend.
Related services and guides
Find out what AI says about you.
Book a discovery call to scope your audit.