jen alston [1]
[1] Enterprise SEO & GEO

Enterprise SEO & GEO consulting for large brands

For organizations with thousands of pages, several teams and a lot riding on search. I build the frameworks, dashboards and playbooks that let SEO and AI visibility work at scale.

[2] The basics

Enterprise search engine optimization services, built for scale

Quick answer

What is enterprise SEO?

Enterprise SEO is search optimization for large organizations with big sites, many stakeholders and formal approval processes. It focuses on strategy, governance, repeatable frameworks and reporting, so many teams can improve search and AI visibility in the same direction.

At enterprise scale, the hard part is rarely knowing what to fix. It's getting the right work prioritized, approved and shipped across teams, then proving it worked. Large sites also bring technical challenges of their own, which Google covers in its guidance on managing crawl budget for large sites.

[3] What I bring

What I bring to enterprise teams

[01]

Program strategy

Roadmaps that connect SEO and AI visibility to business goals, with clear owners and priorities.

[02]

Prompt-testing frameworks

Repeatable tests scoring intent, semantic depth, entity usage and formatting, with prompt libraries teams can reuse.

[03]

GEO dashboards

Mention rate, link inclusion, share of voice, citation rate and prompt visibility, ready for executive reporting.

[04]

Vendor and writer management

Coordinating agencies, vendors and freelance writers to one standard and one calendar.

[05]

Digital PR at scale

Placement programs across publications and directories that AI tools cite.

[06]

Playbooks

Documented processes other teams can follow long after a project ends.

[4] Case study

An enterprise GEO program, built from the ground up

For a flagship Adobe account, I designed the prompt-testing frameworks, prompt libraries and GEO dashboards the program runs on, while managing 5+ vendors and 4+ freelance writers.

24Live placements tracked for AI citation
5AI and search surfaces monitored
80%Peak AI share of voice against competitors

Read the enterprise GEO case study →

[5] Ways to work together

How enterprise engagements work

  1. 01

    Contract

    Embedded with your team for a defined program or period.

  2. 02

    Fractional

    Ongoing senior leadership for SEO and AI visibility, part-time.

  3. 03

    Project

    A defined deliverable, such as a GEO framework, dashboard or audit.

  4. 04

    Advisory

    Strategy sessions and reviews for in-house teams and agencies.

Questions

Frequently asked questions

Can you work alongside our existing agencies and vendors?

Yes. Much of my enterprise work has involved coordinating vendors and freelance writers to a shared standard and calendar.

How do you report results to leadership?

Through dashboards built around the metrics leadership cares about, including AI share of voice, citation rate and prompt visibility, alongside traditional SEO and lead metrics.

Do you work as a contractor inside larger teams?

Yes. I work on contract and fractional engagements as an embedded part of your team, as well as on defined projects.

Does GEO replace our SEO program?

No. GEO builds on SEO. Google's guidance on AI features and your website says SEO best practices still apply, so the strongest programs run both together.

Make AI visibility work at scale.

Available for contract, fractional and project engagements.

Book a discovery call