I'm Jennifer Alston, an SEO, GEO and AEO strategist working remotely in the US. I started in 2007 with a BFA in Visual Communications & Digital Media, building websites and brands for freelance clients.
Since then I've advised 100+ Meta advertisers a month, run SEO and digital PR for agencies, and, for the past three years, led Generative and Answer Engine Optimization for a flagship Adobe account, designing the frameworks, dashboards and playbooks other teams now follow.
“Discoverable by Design” is how I work: search strategy and good design, built in from the start.
Roadmap ownership, executive reporting, and managing contractors, freelance writers and editorial calendars across remote teams.
Prompt testing, entity and citation optimization, semantic SEO, AI Overview optimization and visibility measurement.
SEO-first WordPress and HTML/CSS/JS sites, landing pages, UX/UI design and brand work in Figma and Adobe Creative Suite.
Available for freelance, contract and fractional engagements.